Data privacy

The protection of your privacy and your data is very important to us. All data processing procedures (e.g. collection, processing and transmission) are carried out in accordance with the statutory provisions.We may change our privacy policy at any time by posting it on this website.

Access to our website takes place by means of transport encryption (SSL/TLS).

The use of our website is generally possible without providing any personal data. However, if you wish to make use of services via our website, it may be necessary to process your personal data. Your data is also collected if you communicate this data to us. We process personal data for the duration necessary for the purpose or purposes in question. In accordance with this data privacy policy, this data is sometimes passed on to third parties.

Processing of personal data

Personal data is all information that refers to an identified or identifiable person. A data subject is a person about whom personal data is processed. Processing includes any handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, saving, alteration, destruction and use of personal data.

We process personal data in accordance with Swiss data protection legislation. In all other respects, we process personal data in accordance with the following legal principles, insofar and to the extent that the GDPR is applicable:

  • Art. 6 para. 1 (a) GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 para. 1 (b) GDPR for the processing of personal data required to perform a contract with the data subject as well as for the implementation of corresponding pre-contractual measures.
  • Art. 6 para. 1 (c) GDPR for the processing of personal data required to perform a legal obligation to which we are subject under any applicable EU law or any applicable law of a country in which the GDPR is fully or partially applicable.
  • Art. 6 para. 1 (d) GDPR  for the processing of personal data required to protect the vital interests of the data subject or another natural person.
  • Art. 6 para. 1 (f) GDPR for the processing of personal data required to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests in particular include our business interest in being able to operate our websites, maintain information security, enforce our own legal claims and comply with Swiss law.

We process personal data for the duration necessary for the purpose or purposes in question. If we need to comply with longer-term storage obligations due to statutory and other obligations, we shall restrict processing accordingly.


The website uses so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user friendly, more effective and safer. Cookies are small text files that are stored on your computer by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognise your browser during your next visit.

You can change your browser settings so that you are informed about the setting of cookies and only allow cookies in individual cases, accept cookies for certain cases or generally exclude them, as well as activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

Forms and newsletter

On our website, you can fill out forms and subscribe to newsletters. We store the information that visitors to our website provide themselves. In addition, we may store the IP address as well as the time and date of the visit in order to combat misuse, such as identity theft and spam.

You can unsubscribe each time you receive a newsletter email. Newsletters can contain graphics and/or web links that record individually whether  a newsletter was opened in an email application and which web links were clicked. Such graphics and/or web links track the use of newsletters to ensure quality and enable improvements to the newsletter.

Third-party services

The newsletters are sent via “Campaign Monitor”, a newsletter dispatch platform of the provider Campaign Monitor, 201 Elizabeth St, Sydney, NSW, Australia 2000. You can view Campaign Monitor’s privacy policy here.

Google Maps is used for embedding maps and Google Fonts for embedding web fonts. Google Analytics is used to evaluate user behaviour. The services of Google Inc. use cookies and the information generated by the cookie about your use of the website will generally be transmitted to and stored on Google’s servers in the United States. More information can be found in Google’s privacy policy.

We use web fonts that are provided by Linotype GmbH, Werner-Reimers-Straße 2-4, 61352 Bad Homburg (“”). Each time this website is opened, files are loaded from a “” server to display the texts in a certain font. Your IP address can be transmitted to a “” server and stored in the context of the usual weblog. The further processing of this information is the responsibility of “”; please refer to the data privacy policy of “” at for the corresponding conditions and setting options

If your browser does not support web fonts, a default font from your computer will be displayed instead.

The website is hosted by OptimaNet Schweiz AG on servers in Switzerland. The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are: IP address, browser type and browser version, operating system used, referrer URL, host name of the accessing computer and time of the server request.

This data cannot be directly assigned to a specific person.

Passing data on to third parties

Data will only be passed on to third parties outside Bäckerei Jetzer GmbH if this is necessary, a legal provision requires this, you have consented or contract processors commissioned by us have contractually undertaken to comply with the requirements of the GDPR. Under these circumstances, external service providers can be recipients of personal data. This may be necessary in particular for contract processing (including outside the website), namely the processing of your order.

Social media

Bäckerei Jetzer GmbH uses various social media platforms for its online marketing. These are: Facebook, Youtube, Google+. On these channels, content from websites is distributed via links and own editorial content is published.

Such social media platforms are third-party providers. Bäckerei Jetzer GmbH has no control over the presentation, use and evaluation (comments incl. emoticons) of the content provided there. Bäckerei Jetzer GmbH cannot be held liable for any kind of misuse by third parties.

Bäckerei Jetzer GmbH assumes no liability for the accuracy and use of the content provided on these platforms. Bäckerei Jetzer GmbH cannot be held liable for the storage and/or use of user data by third parties. Familiarise yourself with the privacy policies of each platform.

Facebook plugins (Like and Share buttons)

Plugins of the social network Facebook, provider Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA, are integrated into our pages. You can recognise the Facebook plugins by the Facebook logo or the “Like” button on our page. An overview of the Facebook plugins can be found here:

When you visit our pages, the plugin establishes a direct connection between your browser and the Facebook server. Facebook receives the information that you have visited our site with your IP address. If you click the Facebook “Like” button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to link a visit to our pages with your user account. As the provider of the pages, we would like to point out that we do not have any knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to Facebook’s privacy policy at

If you do not want Facebook to be able to assign visits to our pages to your Facebook user account, please log out of your Facebook user account.

Privacy policy for the use of YouTube

We have integrated components from YouTube into our website. YouTube is an Internet video portal that allows video publishers to post video clips free of charge and other users to view, rate and comment on them free of charge. YouTube allows the publication of all types of videos, which is why complete film and television programmes as well as music videos, trailers or videos made by users themselves can be accessed via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Each time someone accesses one of the pages of this website managed by the responsible company into which a YouTube component (YouTube video) has been integrated, the Internet browser of the information technology system of the person concerned is automatically prompted by the respective YouTube component to download a representation of the corresponding YouTube component from YouTube. Further information on YouTube can be found at As part of this technical process, YouTube and Google gain knowledge of which specific subpage of our website is visited by the person concerned.

If the person concerned is logged into YouTube at the same time, YouTube recognises which specific subpage of our website this person is visiting by calling up a subpage containing a YouTube video. This information is collected by YouTube and Google and assigned to the respective YouTube account of the person concerned.

YouTube and Google will receive information through the YouTube component that the person concerned has visited our website whenever that person is logged into YouTube while accessing our website, regardless of whether that person clicks on a YouTube video or not. If such transmission of information to YouTube and Google is not intended by the data subject, the data subject can prevent the transmission by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which can be accessed at:, provide information on the collection, processing and use of personal data by YouTube and Google.


Functions and contents of the service Instagram, offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA, can be integrated into our online offer.

This may include, for example, content such as images, videos or text and buttons that you can use to express approval of the content, the authors of the content or subscribe to our contributions. If you are a member of the Instagram platform, Instagram can assign your interaction with the above contents and functions to your profiles.

  • Instagram privacy policy
    For more information about Instagram’s handling of user data, see Instagram’s privacy policy.
  • Basis
    Instagram is used in the interest of an appealing presentation of our online offers and the easy retrievability of places indicated by us on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 (f) GDPR.

Rights of data subjects

Visitors to our websites and other persons about whom we process personal data may obtain confirmation free of charge as to whether personal data is being processed by us and, if so, request information about our processing of their personal data, have the processing of their personal data restricted, exercise their right to data portability if and to the extent that the GDPR is applicable, correct, delete (“right to be forgotten”) or block their personal data, revoke consent given and object to the processing of their personal data.

Persons about whom we process personal data have the right to appeal to a competent data protection supervisory authority. The supervisory authority for data protection in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

Contact address

Inquiries from supervisory authorities and persons concerned can be made by email or post:

Flotte Flotte by Feinbäckerei Jetzer
Zürcherstr. 73
4052 Basel

Basel, 7 March 2019